Flexible, integrated and complete
The complete and integrated supply chain in Coop. Giulio Bellini starts from seed production to the processing of cereals and legumes and into flour through agricultural cultivation.
A vertical organization that allows Sementi Romagna to be integrated to the entire product life cycle, from cultivation to processing to distribution and marketing of the seeds multiplied both by Coop G. Bellini and by the farms connected and in the supply chain.
The seeds are subsequently used for the commercial production of cereals and legumes, and again as part of the G. Bellini supply chain they are destined for the Molino Sima.
The Market demands quality, safe, guaranteed and certified flours
The Coop. Giulio Bellini and related farms in the supply chain cultivate and produce seeds, through Sementi Romagna, which are then destined to produce grains and legumes later processed into flour by Molino Sima.
Molino Sima, a market leader in the supply of organic flour for the private label lines of the Italian large-scale retail trade, delivers the resulting flours to those who request them.
Molino Sima also offers, under its own brand name Le Centenarie, a double line of flours for domestic use made either with organic, tracked 100% Italian flours, or with gluten free organic flours stone milled in a dedicated factory.
WHAT ARE THE STRENGTHS OF THE SUPPLY CHAIN
A supply chain structured in this way makes it possible to shorten the distance between consumer, market and agricultural producer. Short supply chain also means flexibility, responding better to the needs of the market by focusing on integration, that is, developing the links between all those who in various ways enter the product life cycle, and without sacrificing completeness, that is, the different types and volumes of productions.
In this system it is also much easier to guarantee to the market and consumers the traceability guaranteed by specific certification protocols: every step, every operator involved is an active and involved party.
The standards applied are those required by national and international mass retail. Special attention is paid to organic, Molino SIMA being a production reality dedicated to it, and to sustainability with a view to ecological transition.
Strengths of the supply chain
short
flexible
complete
integrated
certified
traceable